Breeze
Product advisor
Working with founders and engineering team
Breeze is an appointment scheduling digital tool I invested on with friends and helped on the product definition and launch. The challenge was taking an idea and a design for a minimalist solution to appointment scheduling to something a tech partner co-investing in the company could build upon. On the definition side of things the goal was:
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Complementing design mockups with edge cases, feedback mechanisms, design system and guidelines
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Documenting design specs with functional requirements for the tech partner’s development team
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Coordinating development, quality assurance and design
With a beta version ready in under two months the next challenge was launching the product for a first round of feedback from potential customers and everyone on our network knew used other scheduling apps, to then prepare a public launch:
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QA and UI testing to continue squashing bugs and polishing beta version while demoing product to prospects and beta users
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Complementing marketing site to clarify use cases and improve conversion based on early feedback
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Document and prioritise improvements on next versions of the product while defining launch strategy